Trusted Counsel for Leaders Navigating Complexity

Crisis Communications & Strategic Advisory is led by Candice Gersun, a Strategic Communications Director and trusted adviser to founders, executives, boards and organisations operating in complex, high-stakes and high-growth environments.

Candice has counselled a diverse range of clients, including members of Royal Families, leading law firms, multinational corporations, globally recognised brands and medium-to-large enterprises. Her experience spans crisis and issues management, reputation strategy, executive positioning, stakeholder engagement and organisational transformation.

With a career spanning senior in-house leadership roles and more than a decade building and leading her own consultancy, Candice has advised clients across APAC, EMEA and international markets. Her experience includes leading multi-market communications programs throughout Europe, working with global organisations including The Walt Disney Company and 505 Games, and partnering with founders, emerging technology companies and high-growth businesses navigating periods of significant opportunity and risk.

Known for her ability to navigate complexity, Candice helps leaders translate business priorities into clear, credible narratives that resonate with stakeholders, media, employees, investors and communities. She is frequently called upon to provide strategic counsel when organisations face heightened scrutiny, reputational challenges, significant change or critical business decisions.

Unlike traditional agency models, Crisis Communications & Strategic Advisory is intentionally structured to provide direct, senior-level counsel. Clients work directly with experienced advisers who understand that communications is not simply about visibility—it is about trust, reputation, influence and business outcomes.

We are engaged when communications must be right, when the stakes are high, and when experience matters most.